Princess Eugenie has taken on a new role in becoming a mentor for The King’s Foundation’s ’35 Under 35′ network, an initiative launched to commemorate the charity’s 35th anniversary.
This programme brings together 35 young individuals dedicated to driving change in sustainability, traditional crafts, and the arts – all areas that align closely with Charles III’s lifelong passions.

Reflecting on her appointment, Princess Eugenie expressed her enthusiasm stating: “I’m delighted to be working with this group of exceptional young people who have been selected thanks to their outstanding work in areas the King is passionate about. Given I recently celebrated my 35th birthday, it’s fitting to take part in the charity’s 35th anniversary celebrations and share my passion for art with the 35 under 35!”
In her role, Eugenie will offer mentorship to a group of changemakers, including environmental filmmaker Jack Harries, painter Jo Rance, milliner Barnaby Horn, and knitwear designer Marie Bruhat . Her background as a director at the contemporary art gallery Hauser & Wirth, paired with her advocacy for conservation and sustainability, makes her invaluable in guiding the next generation of leaders in a range of fields.

The King’s Foundation, originally established in 1990 as the Prince’s Foundation and renamed following King Charles’s accession in 2022, focuses on building sustainable communities and transforming lives through education and community regeneration projects . The “35 Under 35” initiative is a testament to the Foundation’s commitment to nurturing the next generation of leaders in fields that are pivotal to its mission.

Recently in an interview with The Telegraph, Princess Eugenie spoke about her experience with scoliosis as a child, describing the emotional impact of her diagnosis and the life-changing surgery she underwent at just 12 years old. She admitted she felt ‘a sense of shame’ about the resulting scar, which runs down her back.