The emblem for the Coronation has been unveiled, in the 100 day countdown to the historic event.
Designed by Apple’s former Chief Design Officer, Sir Jony Ive, the emblem pays tribute to King Charles’ love of the natural world. It symbolises and celebrates the historic beginning of the new reign.
The circular emblem unifies the flora of the four nations of the UK – the rose of England, the thistle of Scotland, the daffodil of Wales and the shamrock of Northern Ireland.
The blue flowers create the shape of St Edward’s Crown, with which The King will be crowned during the service at Westminster Abbey in May. Red flowers surround the crown to create a circular shape, and, combined with the white space, is a nod to the three national colours of the UK: red, white and blue.
Around this are the words ‘King Charles III Coronation 6th May 2023’.
Ive also drew on his creative collective, LoveFrom, a group of designers, architects, musicians, filmmakers, writers, engineers and artists. The collective also designed the Seal of the Terra Carta, an initiative established by the then-Prince of Wales which recognises private sector companies that are leading the way in creating sustainable markets.
Speaking about the design of the Coronation emblem, Sir Jony Ive said: ‘It is such an honour to be able to contribute to this remarkable national occasion, and our team is so very proud of this work. The design was inspired by King Charles’ love of the planet, nature, and his deep concern for the natural world.
‘The emblem speaks to the happy optimism of spring and celebrates the beginning of this new Carolean era for the United Kingdom. The gentle modesty of these natural forms combine to define an emblem that acknowledges both the joyful and profound importance of this occasion.’
The design will act as a logo, similar to the Platinum Jubilee emblem, which was created by a design student in 2021.